Heshy Friedman is a marketing strategist, web director, and entrepreneur with more than two decades of experience helping businesses grow through digital innovation, creative strategy, and measurable results.
As Founder and Director of Azurite Marketing, Heshy leads a full-service digital agency specializing in SEO, web development, branding, and AI-driven marketing solutions.
Under his leadership, Azurite has delivered over 200 high-performance websites and digital campaigns for clients across healthcare, professional services, retail, and nonprofit sectors — driving measurable increases in visibility, engagement, and ROI.
Before launching Azurite, Heshy founded and grew Radial Creations, a successful digital design and web development agency that produced over 1,000 websites and was later acquired by DataBit Inc. in 2017. His hands-on approach blends business strategy, creative direction, and technical precision, enabling clients to align their digital presence with broader organizational goals.
Heshy’s expertise extends beyond agency leadership. He is the Founder and Director of the Rockland Business 2 Business Network (RBBN), a professional platform that connects entrepreneurs and executives through monthly networking events and expert presentations.
He is also a frequent speaker and moderator, delivering talks on marketing strategy, AI integration, and digital transformation at leading events such as Tribeworks, The Jewish Entrepreneur Network, the Orthodox Jewish Chamber of Commerce, and LinkedIn Local chapters.
Deeply involved in community and educational initiatives, Heshy serves as Youth Program Director at Congregation Ahavas Yitzchok and Alumni President at Yeshivas Ohr Reuven. He also manages the Ohr Reuven Audio Library & App, overseeing a digital archive of 18,000+ lectures with over 300,000 listening hours.
With a Bachelor of Science in Information Systems from Ramapo College of New Jersey, Heshy combines a strong technical foundation with creative vision. His passion lies in leveraging technology and AI to help businesses tell their story, strengthen their brand, and build sustainable long-term growth.
