Heshytip On Homepage Graphics

March 21, 2024

In this video Heshy discusses different graphics and design strategies for your website. When and when not to use them and why.

HeshyTip On Social Media Hashtags

March 21, 2024

In this video Heshy explains when and when not to use hashtags on your posts. The proper way to use them requires relevance and not overusing them.

HeshyTip On Setting Up Google My Business

March 21, 2024

In this video Heshy delves into the proper approach to setting up your Google My Business, what not to do and why this is so important.

Heshy Discusses One Of The Core Values Of Azurite

March 21, 2024

Heshy explains some of the core values of Azurite Marketing Group, from its opening 2 years ago until this very day.

HeshyTip On Video Backgrounds For Websites

October 10, 2023

In this video Heshy explains the pros and cons of having a video background on your website.

While it may cause your site to run slightly slower it has some great advantages, if done properly.

If the video is not done right instead of helping the site it gives page visitors a bad impression right off the bat.

HeshyTip On What Social Media You Should Use For Your Business

October 10, 2023

In this video Heshy discusses different social media platforms and their uses for business.

Depending on your business module, target audience and multiple other factors will play a key role in deciding on what social media platforms to focus on.

Social media for your business in mostly every industry can create more exposure and in turn sales for your business but actually understanding how to utilize those platforms to your benefit without abusing or just not using the tools properly is of utmost importance.

HeshyTip On Title Tags

October 10, 2023

In this video Heshy explains what title tags are and how to utilize them to help your website appear in more searches. Using various keywords will help your overall SEO. Having the wrong title tags or none at all can greatly affect your website in th elong run for your business.


HeshyTip On What Is Website Hosting

June 2, 2023

Heshy dives into the fundamentals of website hosting and underscores the critical role it plays in the success of any online venture. He explains the concept of hosting, shedding light on how it enables websites to be accessible to visitors worldwide. With a focus on the significance of choosing a good hosting company, Heshy highlights the impact a reliable provider can have on factors like website performance, loading speed, security, and overall user experience.

Heshytip on Why Websites Need Maintenance

May 25, 2023

In this video, Heshy dives into the reasons why websites need ongoing maintenance and the consequences of neglecting it. Discover the importance of regular updates, security measures, and optimizing user experience. Learn how investing in website maintenance can protect your online presence and enhance your business’s performance.

Using The Right Animations For Your Website

May 3, 2023

Heshy talks about using proper animations on your website to enhance the user experience and make your content more engaging.

Animations can be particularly effective in drawing attention to key elements of your site, such as calls-to-action or important information.

However, Heshy cautions against overusing animations, as this can lead to slower load times and a less enjoyable user experience overall.

Why Not To Put Links Into Your Posts

May 3, 2023

Heshy talks about why including links in your social media posts can be counterproductive, as it can lead to a decrease in engagement and reach.

Instead of sharing direct links, Heshy suggests sharing your thoughts or insights on a particular topic, and encouraging your followers to engage with your post by leaving comments or sharing their own opinions.

By focusing on creating engaging, thought-provoking content, rather than simply sharing links, you can build a more authentic and meaningful connection with your audience.

Getting Traction through LinkedIn

March 21, 2023

Heshy Friedman hosted a Webinar for the TJE, The Jewish Entrepreneur, on how to get traction through LinkedIn and build your identity and brand on the platform.

Choosing The Right Colors For Websites

March 17, 2023

Choosing the right colors for websites is extremely important to compliment your brand. In this video Heshy explains how to go about doing that and why. #heshytips

Monday Marketing Tips with Heshy

January 9, 2023

TJE Marketing Panel with Heshy Friedman, Jennifer Glass, and Fran Jakubowicz

October 25, 2022

Learn about the best processes for your social media from 3 online marketing experts. This virtual event was hosted by The Jewish Entrepreneur (TJE) on October 25, 2022. The panel included Heshy Friedman, Founder of Azurite Group, Jennifer R. Glass, CEO of Business Growth Strategies and Fran Jakubowicz, CEO of SunHouse Marketing.